BIO & STUFF
I am an award-winning creative who helps brands, projects, and causes deliver their message through functional, swipe-stopping, scroll-pausing visual design and messaging. I am a photographer, writer, designer, copywriter, idea-generator, and project manager. I have the capacity to tackle any project.
Giving you confidence to be the story through the identity, campaign, and collateral that we build together - that excites me.
American Advertising Federation/Silicon Valley Region GOLD “addy” award. 2016 Cabrillo Theatre Arts “Fire in the Heart” poster design
American Advertising Federation/Silicon Valley Region BRONZE “addy” award. 2017 Santa Cruz Parks and Recreation “Jazz on the Wharf” poster design
Responsible for designing packaging program that has been in effect for over 10 years and has been adapted by other brands.
Creating photo assets for over 5,000 products used in over 30 printed catalogs and on-line, still supporting the sales of over 15 different brands.
YELLOW BUS ADVERTISING (Capitola, CA) • Associate Creative Director, Art Director • 4/2015 - 6/2018
Art and creative directing for advertising agency in Santa Cruz. Campaign creation and management. SWOT analysis. Commercial spot creation and direction. Client relations, meetings and concept presentations. Digital ads. Social media campaigns. Product and client ad photo shoot production. Keynote design. Poster design. Outdoor signage design. UX design for client and internal both desktop and mobile.
SLIME TIRE SEALANT (Grover Beach, CA) • Art Director • 10/2000 - 3/2004
Managed all facets of artistic design for manufacturer of Slime Tire Sealant and related retail accessories. Created artwork, sales collateral, packaging and POP displays for hundreds of products marketed internationally. Worked directly with Marketing to produce creative and effective promotional materials in five languages. Negotiated with outside vendors to achieve optimal pricing and production within strict deadlines
N.H.S INC. (Santa Cruz, CA) • Graphic Designer, Studio Photographer • 12/2005 - 5/2015
Hired by N.H.S. as in in-house designer to support the Independent Truck Co brand and was absorbed as an “across the brand family” packaging designer, ad designer and product photographer. I designed skateboard and wheel graphics for the BULLET brand line, created a complete packaging system for the INDEPENDENT TRUCK CO brand that still stands today. Photographed over 5,000 individual products supporting over 10 different brands.